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On Social Moods

He asserts that the herding mentality and instincts, which are hard-wired into the most primitive part of every human brain, generate social moods associated with specific timeframes. “Ideas and thoughts move around like a contagious disease and at some point achieve a critical mass, which means that a population has a particular mood at a given time,” he said. “If you have a good way of measuring the social mood, then you have a preview of coming attractions.”

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